— UNLEARN VENTURES —

THE Great UNBOX

If you received a box from us,
you’re in the right place.

LEARN MORE ↓

I sent it because I love sharing the things I love with the people I love.

Inside, you’ll find a few of my current favorite things — all of which we’re backing in some way.

Unlearn Ventures isn’t your typical venture fund. We don’t just write checks and cross our fingers. We bet on things we use, founders we believe in, and businesses we’re excited to stand behind. Then we show up. Shoulder-to-shoulder with the people building the thing. Helping make it work.

I didn’t send you this box because I want something from you.

GET A BOX?

So here’s a box of a few of those bets. Hope you enjoy them as much as we do.

Try them. If something hits? Grab a discount code below.

cal callahan

Host of The Great Unlearn |
Managing Partner @ Unlearn Ventures

CONTENTS

  • Feel Free is a plant-powered tonic crafted to elevate mood, enhance focus, and provide a clean energy boost. Powered by ancient botanicals like kava and kratom, it’s designed as a modern alternative to alcohol, caffeine, and other mood-altering substances—offering a natural path to presence, clarity, and connection.

  • At Unlearn Ventures, we back products that don’t just disrupt industries—they rewrite behavioral defaults. Feel Free is exactly that.

    1. Founder-Led from Lived Experience

      We bet on people before products, and in JW’s case, the two are inseparable. His personal journey—leaving behind alcohol and creating a plant-based alternative that could support joy and clarity—embodied the kind of soul-aligned venture we look for. This wasn’t a market play. It was a mission born of necessity, conviction, and deep personal transformation.

    2. Radical Product Integrity

      In a space flooded with shortcuts, JW refused the easy path. While many competitors rely on synthetic extracts and filler ingredients, Feel Free is rooted in whole plants, directly sourced from ethical farms. It’s not just cleaner—it’s truer. And that integrity shows up in both how the product feels and how it’s received.

    3. Category-Creating Potential

      Feel Free isn’t just a supplement—it’s a ritual, a social lubricant, a lifestyle bridge. We’ve seen firsthand how it enhances everything from creative flow to social connection. The NPS and repeat behavior told us what we already knew: when people try it, they come back. This isn’t just a product—it’s a pattern interrupt with staying power.

FEEL FREE

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LMNT

  • LMNT is a zero-sugar electrolyte drink mix designed to deliver the optimal ratio of sodium, potassium, and magnesium—without the junk. Rooted in real science and real salt, LMNT supports hydration, energy, and mental clarity for everyone from elite athletes to everyday humans reclaiming their health.

  • At Unlearn Ventures, we back products that don’t just improve lives—they challenge the paradigms that shaped them. LMNT does exactly that.

    1. Mission-Driven Founders

      From day one, LMNT’s founding team was clear: the problem wasn’t too much sodium—it was too little quality salt. They saw through outdated nutritional dogma and rebuilt hydration science from the ground up. The team had both the scientific rigor and the conviction to reeducate a misled market—and that aligned deeply with our ethos.

    2. A Category Leader in a Noisy Space

      Electrolyte drinks are nothing new. But LMNT’s clarity of formulation and brand voice cut through the noise. They weren’t trying to be everything to everyone—they were bold, unapologetic, and remarkably effective. LMNT didn’t follow the wellness wave; they created a new one.

    3. Challenger Brand with Deep Truths

      LMNT challenged one of the most persistent health myths of our time: that salt is the enemy. Their science-backed stance—that sodium is essential for optimal function, especially for active, low-carb, or fasting individuals—wasn’t just controversial, it was transformative. We love companies that stand on a deeper truth—and have the data, voice, and product experience to back it up.

UPDATE

  • Update is a next-generation energy drink formulated to deliver sustained focus and clarity—without the crash. Instead of relying on traditional caffeine, Update leverages paraxanthine, a novel metabolite that offers all the upsides of caffeine (alertness, mental sharpness, energy) without the jitters, anxiety, or sleep disruption. It’s clean energy—reimagined.

  • At Unlearn Ventures, we invest in products that not only enhance how people live—but challenge what they’ve been conditioned to accept. Update hits this mark with precision.

    1. A Mission We Deeply Believe In

      The over-caffeination of modern life is one of the great under-acknowledged epidemics of our time. Update’s core mission—to reduce caffeine dependence while preserving performance—isn’t just a smart business opportunity. It’s a necessary recalibration of how we fuel ourselves. The intention behind this product resonated deeply with us.

    2. Founders with Chemistry and Conviction

      This investment was personal. The team behind Update brings clarity, heart, and deep expertise. Our existing relationship with formulator Shawn Wells, one of the most trusted minds in the supplement space, gave us a front-row seat to the product’s integrity. Their energy (pun intended) matched their mission.

    3. A True Challenger Brand, Powered by Science

      Update doesn’t just market differently—it works differently. By isolating paraxanthine, the cleanest and most beneficial part of the caffeine molecule, they’ve brought genuine innovation to a stale category. It’s rare to see such a well-executed fusion of cutting-edge science, functional benefit, and market disruption—and we’re energized (without the crash) to be part of it.

GET 25% OFF WITH CODE: UNLEARN

EONS

  • Eons is a legal, daily-use mushroom supplement designed to enhance clarity, mood, immunity, and long-term cognitive health. Crafted with potent mycelium-based ingredients—like lion’s mane, cordyceps, and reishi—it serves as both a practical wellness tool and an intentional introduction into the expansive world of fungal intelligence.

  • At Unlearn Ventures, we invest in products—and founders—that expand consciousness and build bridges to a more embodied future. Eons does both.

    1. Founder-First Alignment

      Our investment began with a deep resonance with Alex Wolff, a founder whose essence carries equal parts vision, integrity, and grounded execution. His way of building—missionally rooted, energetically tuned, and structurally sound—mirrors our highest ideals of venture leadership. This wasn’t just a product play. It was a personal alignment with a human we trust to steward something much bigger than a supplement.

    2. A Bridge into the Mushroom Renaissance

      We see Eons as a gateway product—one that gently initiates newcomers into the healing power of mushrooms. In a space where psychedelics are still emerging from the shadows, Eons meets people where they are, offering a daily, legal, approachable first step into the broader mycelial web. It opens the door to awareness, without overwhelm.

    3. Positioned at the Edge of a Tectonic Shift

      We believe functional and psychedelic mushrooms will play a central role in the future of medicine, mental health, and human flourishing. Eons allows us to participate now—in a legal, scalable, and educational way—while laying the foundation for a long-term presence in this category. It’s a well-crafted bridge to what’s coming.

GET 20% OFF WITH CODE: UNLEARN

KREATURES OF HABIT

  • Kreatures of Habit is a high-performance meal system designed to anchor your day in ritual, nutrition, and intention. Built around an optimized blend of oats, protein, vitamins, and superfoods, it’s more than a meal—it’s a vehicle for self-mastery, starting with the first choice of the day.

  • At Unlearn Ventures, we back products that carry frequency—ventures where the founder’s transformation echoes through every detail. Kreatures of Habit is a transmission, not just a transaction.

    1. Founder-Led Frequency

      Michael Chernow didn’t just create a product—he alchemized his life into a practice. His journey from addiction to devotion fuels everything about Kreatures of Habit. We invested because the energy behind this brand is real, embodied, and resonant. Michael walks the path, and the product is a reflection of his discipline, clarity, and healing. This is the kind of founder we trust to move culture.

    2. A Ritual, Not a Commodity

      What we loved most is that Kreatures of Habit isn’t trying to be another “health food brand.” It’s a ritual brand—an invitation into a new identity through consistent action. In a world addicted to quick fixes, this is a product built to sustain change.

    3. Behavioral Design Meets Nutritional Integrity

      The formula is no accident—it’s designed for ease, for results, and for integration into real life. It honors habit science while delivering functional nutrition. That’s the sweet spot where change actually sticks—and where market opportunity meets human need.

GET 20% OFF WITH CODE: UNLEARN

MANNA

  • Manna Vitality offers wild-harvested, energetically intact Shilajit and other Earth-sourced vitality products. Known as one of the most potent natural mineral substances on Earth, Shilajit has been revered in Ayurvedic tradition for thousands of years—and Manna delivers it with modern precision and ancestral reverence.

  • At Unlearn Ventures, we look for category-defining products led by founders with long-term vision, operational integrity, and a deep understanding of their space. Manna Vitality is a standout.

    1. Founder Alignment and Operational Excellence

      Brad McDonnell and David Reid bring a rare mix of strategic clarity and product craftsmanship. Their approach to sourcing, quality control, and brand building reflects a high standard of execution. From our earliest interactions, it was clear that this wasn’t a trend play—it was a long-term platform built with intention.

    2. Best-in-Class Product in a Growth Category

      Shilajit is gaining attention in both wellness and performance markets, and Manna is positioned as a premium brand in a rising category. Their wild-harvested, lab-tested product sets a new benchmark for quality, and their early traction reflects strong product-market fit among health-conscious consumers.

    3. Long-Term Platform Potential

      We see Manna as more than a single-product business. With the right infrastructure and strategic support, it has the potential to expand into a broader functional wellness platform. Our investment reflects confidence not just in the current product—but in the vision, team, and roadmap ahead.

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BERSKI

  • BERSKI produces premium meat sticks made from regeneratively raised, responsibly sourced animals. High in clean protein, free from fillers, and crafted with nutrient density in mind, BERSKI offers a convenient snack that aligns with both modern health standards and future-forward food ethics.

  • At Unlearn Ventures, we look for products that set a new bar—not just in quality, but in philosophy. BERSKI does both.

    1. Founder-Led with Deep Integrity

      Our decision to invest started with a relationship. The founder is someone we’ve known and trusted for years, and his commitment to quality, transparency, and sustainability is evident in every part of the business. This isn’t a white-labeled snack brand—it’s a founder-led operation built from the ground up with intention.

    2. Regenerative Sourcing Meets Exceptional Taste

      BERSKI stands apart in a saturated protein snack market through its regenerative agriculture practices, clean formulations, and undeniable flavor. It’s the rare combination of ethical sourcing and consumer-grade satisfaction—something that resonates with the modern health-conscious buyer and the eco-aware shopper alike.

    3. Positioned for the Future of Food

      As consumers increasingly demand nutrient-dense, ethically sourced foods, BERSKI sits at the intersection of regenerative farming and on-the-go functionality. It’s not just riding a trend—it’s building the next standard for clean, portable nourishment. We’re backing BERSKI because we believe it’s where food is headed.

BE HERE

  • BEHERE’s Summer Solstice Serum is a biodynamic, hand-crafted skincare product made from botanicals grown in living soil and harvested in alignment with moon cycles. Designed for deep hydration and skin vitality, it stands apart in a crowded market through its uncompromising purity, energetic integrity, and small-batch production rooted in ancient agricultural principles.

  • At Unlearn Ventures, we back category-defining brands led by founders who build with care, clarity, and a deep relationship to nature. BEHERE exemplifies this approach.

    1. Founder-Led Craftsmanship

      This investment is personal. The founder is not only someone we trust deeply, but someone who lives the values this product is built on—purity, presence, and precision. His commitment to honoring nature’s rhythms and crafting from a place of reverence is rare in today’s commercial skincare landscape.

    2. Biodynamic Production, Not Mass Formulation

      BEHERE doesn’t chase scale—it sets a new bar for intentional product creation. Each batch is grown, harvested, and blended with a level of care typically reserved for artisanal food or wine. The result is a skincare product that is not only highly effective but alive with integrity, both in formulation and feel.

    3. A Wellness Brand with Cultural Depth

      BEHERE isn’t selling vanity—it’s selling vitality, ritual, and reconnection. As wellness consumers seek products that do more than moisturize, BEHERE is positioned to lead a shift toward ritual-based skincare that honors both biology and ecology. It’s a brand with soul, structure, and staying power.

RA OPTICS

  • RA Optics creates premium, science-backed eyewear designed to protect the body’s natural circadian rhythm. Their signature Sunset Lenses block disruptive blue light in the evening, supporting deeper sleep, better mood, and long-term hormonal balance. Far from a trend, RA is building foundational tools for light hygiene in the modern world.

  • At Unlearn Ventures, we’re drawn to companies that don’t just optimize performance—but restore alignment with how we’re built. RA Optics does exactly that.

    1. Pioneers in the Circadian Health Movement

      RA Optics was among the first to enter the blue light space with both scientific clarity and lifestyle resonance. The founder has dedicated years to understanding light’s impact on health—not just from a biohacking angle, but from a systems biology and evolutionary perspective. That depth of focus is rare—and it shows in the product.

    2. Product Integrity with Daily Utility

      These aren’t novelty glasses. They’re tools for daily circadian regulation, built with precision and purpose. Whether it’s jet lag, screen fatigue, or sleep disruption, RA’s glasses offer a proven solution grounded in clinical science and user experience.

    3. Long-Term Vision in a Growing Market

      As awareness around circadian health, hormone regulation, and light exposure continues to grow, RA is positioned as a category leader. Their brand, product, and founder-led mission give them staying power in what we believe will become a core pillar of the modern wellness stack.

unorthodox thesis.
unfair opportunities.
uncommon returns.

— UNLEARN VENTURES —